ABOUT US

OUR STORY

Dark to Light was forged from the belief that everyone has a story to tell and we want to help bring that story to light. We know the most powerful way to do that is to show rather than tell, and that’s why we create through visual mediums.

Founded in 2012 with the desire to see small business thrive in our small town, we continually strive to better ourselves and our work by pushing our boundaries creatively and technologically.

Armed with years of experience and motivated by our passion we get to tell the awesome stories of local businesses in the most authentic way and connect them with an equally passionate audience.

YOUR TEAM

Meet the creative minds of Dark to Light

TYLER HENDRICKS

PRODUCER // PROJECT MANAGER

BEN FIGUEIREDO

DIRECTOR // CINEMATOGRAPHER

We believe very strongly in the power of a story.

You are going to hear us say this word a lot but only because it is the foundation of our work and part of our core philosophy. The reason we love story so much is because it is
an amazingly powerful tool to connect with people.

One of the main challenges for businesses is connecting with people. Not just any people, loyal and passionate people. It’s not just simply how great a product is that gets people to camp for days awaiting the new iPhone, these people want to be part of something they believe in. This is the power of story, of expressing that deeper reason behind all that you do. That starts with clearly communicating what your business is all about; your story.

"I’ve been working with Tyler and Ben for about five years now, making short videos about every exhibition here at the Sun Valley Center for the Arts. As someone who is not exactly comfortable on camera, I always feel at ease working with them and appreciate the fact that they are happy to shoot as many takes as I need to get things right. Most importantly, they do a phenomenal job of taking about 20 minutes of footage of me talking about an exhibition and distilling it down to the essential story. They are great cameramen and great editors. It’s a pleasure to work with both of them."

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Courtney Gilbert

Curator of Visual Arts, The Center

"Dark to Light brought my website to life: katcannell.com They listened to what I wanted, worked with my budget and made it happen!! If you are looking for someone to take your ideas and visually bring them to life, while keeping up with current designs, then I highly recommend choosing them to create your web page!"

Kat Cannell Portrait

Kat Cannell

Photographer

"We needed a clean web site that communicated accurately to who we are and what we do as a multi faceted sign company. Dark to Light accomplished this and has contributed images that support the work we do best. We highly recommend Dark to Light!!"

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Troy Larsen

Owner, Windy City Arts

"Strong listening, prompt communications using thoughtful and professional guidance is what Tyler Hendricks brings to video production. I would recommend Tyler and Dark to Light Productions without hesitation for his photographic eye, attention to detail and graphic work."

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Patti Lousen

Project Coordinator, Wood River Land Trust

"These guys are terrific and the REAL DEAL! Easy to work with, creative, flexible and impeccable. The work they have created for Company of Fools and The Center - has helped raise awareness within our community to the full scope of work we do! Doesn’t get better then that!!"

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Denise Simone

Core Company Artist, Company of Fools

OUR CLIENTS

We get to work with some fantastic brands

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