Why a Film?
Films and videos are the most powerful forms of visual marketing. There is no better way to reach an audience. It engages people on an emotional level that helps them connect with you and builds trust.
We believe that, above all, people care about people. And telling an authentic, engaging story is the best way to connect with people. And that’s where we recommend you start.
Once you are ready to create a video for your business, we will begin our discovery process. This is where we dig deep, and listen for the story that needs to be told. We get to know your business, what you do and why you do it, on an intimate level. We want to know the ins and outs, talk to people whose lives have been changed and meet with those who work with you. All this to discover the heart of your story.
Once we discover the heart of your story, we begin the pre-production process. Through this process we will work closely with you to develop the story that we will tell, what the goal of the video is and where it will be most effective. Together, we will decide on 5 keywords that express the purpose of your story. We will decide on the locations, the supporting characters, and plot points.
After the story is developed and our purpose defined, we begin production. We shoot interviews and film our characters in the places that are relevant to the story. We make critical style decisions like lighting, framing, camera movement, and overall look of the film. All decisions are led by our 5 keywords that we chose earlier to build a consistent, cohesive story.
And now that all the footage has been captured it’s time to take it to the editing room; this is post-production. Since we already had our story built before we even picked up a camera, we can get right to work assembling all the audio and video we captured into an epic story. A story hardly ever comes together exactly as we outlined, but that’s a good thing. The story always develops further with each step and as story elements present themselves to us along the way. Together we will edit and tweak the story to make it exactly what it needs to be to achieve our purpose, guided by our 5 keywords.
Delivery + Marketing
So now we have a fully produced film ready to tell the story of your business, but what now? How do you get it out to the masses that are just clamoring for more content? Delivery and Marketing. We deliver your video in several different formats all primed for web and social media distribution. (other formats available upon request.) We can also guide you through best practices and platforms to market your video to get the best reach and the most views. We want the film to be a success, and we know that your investment can continue to payoff if marketed right.
Recent Film Work
“These guys are terrific and the REAL DEAL! Easy to work with, creative, flexible and impeccable. The work they have created for Company of Fools and The Center - has helped raise awareness within our community to the full scope of work we do! Doesn’t get better then that!!”
Core Company Artist, Company of Fools