Why Video Production?
Films and videos are the most powerful forms of visual marketing. There is no better way to reach an audience. It engages people on an emotional level that helps them connect with you and builds trust.
We believe that, above all, people care about people. And telling an authentic, engaging story is the best way to connect with people. And that’s where we recommend you start.
TRANSFORMING CONCEPTS INTO CAPTIVATING VIDEOS.
01
DISCOVERY
Once you are ready to create a video for your business, we will begin our discovery process. This is where we dig deep, and listen for the story that needs to be told. We get to know your business, what you do and why you do it, on an intimate level. We want to know the ins and outs, talk to people whose lives have been changed and meet with those who work with you. All this to discover the heart of your story.
02
PRE-PRODUCTION
Once you are ready to create a video for your business, we will begin our discovery process. This is where we dig deep, and listen for the story that needs to be told. We get to know your business, what you do and why you do it, on an intimate level. We want to know the ins and outs, talk to people whose lives have been changed and meet with those who work with you. All this to discover the heart of your story.
03
PRODUCTION
After the story is developed and our purpose defined, we begin the video production. We shoot interviews and film our characters in the places that are relevant to the story. We make critical style decisions like lighting, framing, camera movement, and overall look of the film.
04
POST PRODUCTION
And now that all the footage has been captured, it’s time to take it to the editing room; this is post-production. Since we already had our story built before we even picked up a camera, we can get right to work assembling all the audio and video we captured into an epic story. A story hardly ever comes together exactly as we outlined, but that’s a good thing. The story always develops further with each step and as story elements present themselves to us along the way. Together we will edit and tweak the story to make it exactly what it needs to be to achieve our purpose.
05
MARKETING + DELIVERY
So now we have a fully produced video ready to tell the story of your business, but what now? How do you get it out to the masses that are just clamoring for more content? Delivery and Marketing. We deliver your video in several different formats all primed for web and social media distribution (other formats available upon request). We can also guide you through best practices and platforms to market your video to get the best reach and the most views. We want the film to be a success, and we know that your investment can continue to payoff if marketed right.
Our Process
Creating Videos that Tell Your Story and Captivate Your Audience with Impact and Style
DISCOVERY
We dive deep into your business to uncover the heart of your story and its impact.
PRE-PRODUCTION
We work closely with you to shape your story, goals, and direction.
PRODUCTION
We shoot interviews and key scenes, carefully shaping the film's style.
POST PRODUCTION
After capturing footage, we enter post-production to refine the story.
DELIVERY
We deliver the video and guide you on marketing for maximum reach.
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