The Blaine County Sheriff’s branding was convoluted and inconsistent. They hired us to bring consistency to their branding across the board, from vehicle graphics to business cards. They also wanted to stand out and be differentiated from all the other law enforcement agencies in Idaho. We set out to design something unique to the industry but familiar to the area. They also needed it to be easily recognizable from a distance for when it is seen on their vehicles. We worked with them to make their vision a reality and what we created is unique and relevant. This is the final design.